WSJ: Should you Relocate Before you have a Job?

I am featured in The Wall Street Journal in an article entitled The Next Best Career Move:  Actually Moving.  Writer Liz Garone did an outstanding job illustrating the premise with success stories of people who have put the cart before the horse, i.e., moving before they have a job.

It takes targeting, strategy, research -- and guts.  But if you are in a geography that is lackluster in career opportunities -- with a glut of talent competing for few slots -- it makes all the sense in the world to reposition and catapult yourself into a more robust, career-enhancing economy. 

Look at the cumulative boost in earnings that could accrue throughout your career.  More is better than less in terms of what you will need to fund retirement.  And opportunity breeds opportunity.

Some excerpts from the WSJ piece:

So far the trend is visible at either end of the job spectrum: from senior-level job seekers who have a financial cushion to weather the costs of the move and the following transition period to more junior-level job seekers, who have fewer fixed expenses and can move easily.

Nancy Keene, a director in the Dallas office of executive search firm Stanton Chase, calls it the "act local/be local" phenomenon, in which job hunters are doing whatever they can to appear to be—or become—part of a community. It's a career move that—if executed right—can be a good investment. "People are looking to reposition for the next phase of their career," she says. "If you're going somewhere with a robust and diversified economy, it's a pretty safe bet." 

Some who can't afford to make the move are giving the illusion of being local by renting a mailbox, getting a local cellphone number, and staying with friends and family nearby to attend networking and industry events, Ms. Keene says.

I speak from personal experience.  Moving to Texas at a time when the Rust Belt was struggling was a smart and strategic move that dramatically changed life for the better.  Both of my sisters followed me to Dallas where they also launched successful careers.  Here is a link that describes my own relocation in D Magazine's Why We Love Dallas cover story.

Here are some tips to forge your own path-to-prosperity:

1. Thoroughly research companies in your sector.
2. Monitor corporate news in the local media and business publications of your target location.
3. Get your resume into the databases of executive search firms as a form of ''passive marketing.''
4. Reach out to your networks of college alumni and former work colleagues for insider perspectives, referrals and introductions.     
5. Make the most of in-market visits.  Stay with family or friends.  Have a full schedule of meetings, interviews and networking activities.
6. Be sure that your social media listings (LinkedIn, Facebook, etc.) are consistent with how you are presenting yourself, location-wise.
7. Select a realtor who is well-rooted in the market for information on transitional, rental and even housesitting possibilities.

Other excellent resources:

• Best/Worst states for employment -- from DailyBeast.com
• Inbound migration statistics
• North Texas growth metrics -- from the brilliant Michael Cox, director of SMU's O'Neil Center for Global Markets and Freedom

I am a big fan of the brilliant author and thought leader Marshall Goldsmith.  In his new book Mojo, he dedicates an entire chapter to the topic That Job is Gone! Many people are hoping to wait out the return of the market, but many of the jobs and industries are gone for good.

If you are weighing the possibilities of undertaking a relocation on your own, Marshall offers inspirational tools and metrics, balanced with the splash of cold water reality that can help in your decisionmaking process.  

A Cup of Coffee with....a Real Mad Man

Ray Trapp is a legendary Dallas adman, as well as a former boss/mentor. (See story of how I talked him into the job!)

We chatted recently about his career start in New York and the world depicted in AMC’s Mad Men and the Sterling Cooper agency.

Is the TV show an accurate portrayal of the times?
The staging, business attitudes and general culture are very realistic for the mid-1960s when I was an Account Executive – an actual Mad Man -- at Ogilvy & Mather in New York.

How did you get to Ogilvy?

I was recruited straight out of the MBA program at Northwestern, now known as the Kellogg School of Management. I started in a training program with six others selected from the most prominent Business schools. I was there from 1964 to 1970.

Why advertising as a post-MBA path?

Here’s a dose of career advice: Look for situations where you can make a big impact in as short a time as possible. I was young, cocky, and ambitious! Advertising was a hot field and paid very well. My studies had been balanced between finance and marketing, so I could have gone either way. But I had a love of the arts since childhood.

Why did you choose Ogilvy?
At the time, advertising was in its golden years with David Ogilvy, Leo Burnett and Bill Bernbach ruling the world with fabulous reputations for ‘’breakthrough’’ campaigns. I received two agency offers, as well as one from General Foods – all at the same starting salary. But I chose what I saw as the fast track in advertising at the best “shop.’’

Why did Ogilvy choose you?

I had a strong combination of academic excellence, dramatic writing skills, training in the arts and an outgoing personality. This seemed to me, and apparently to them, as a natural background for Madison Avenue.

First impression, first day on the job?
Nice offices, but not extravagant. A low key start. Meet other trainees, get processed by HR. Then, a series of interviews with 6-7 executives as a get-acquainted process. We were then assigned to 6-week rotations in various departments before moving to permanent assignments in Account Service. The culture was pleasant, welcoming and reserved. It was all very professional.

Drinking in the office?

I never saw it – physically in the office, that is.

Liquid lunches?

We typically just ate at our desks. One day, a supervisor invited me out for lunch and I found him sitting in the bar of the restaurant. I proceeded to have a drink or two with him, thinking this was a prelude to moving to a table. He kept ordering more martinis. I soon realized, ‘’this is lunch.” On the walk back to the office, we stopped at a deli. He ordered a sandwich and carried it back to his desk. He was a five-martini-and-tuna-on-rye lunch guy.

Even more prevalent was the 5 o’clock ‘’whistle’’ when executives headed out to get the train or bus back home. For many, the routine was to leave the office, stop at your favorite bar and belt down a few.

Many a Mad Man got into big trouble at home if he had a few too many and ended up partying with the office crew until midnight. He got to sleep in a hotel for the night and in the dog house for a week or two afterwards.

Client entertaining?

If your client came in from out-of-town, the evening dinner proved to be a bit more adventurous. It was normal for everyone to have a cocktail or two before dinner. Wine was not such a big deal in 1964.

In general, smoking and drinking hard alcohol was very expected for the times. It was not unusual at a neighborhood party to have at least one or two husbands need help home. Occasionally, one of the housewives would have too much and get sick or get the giggles. But no one thought of it as that unusual.

Womanizing that you observed?

The typical male-female office protocol in the mid-1960s would hardly be acceptable today. Guys said and did things that would probably get them arrested today!

Love affairs sprouted quite easily. Don Draper is not the only Mad Man to view himself as young, virile and bullet-proof. I worked for two bosses, both of whom later became ad agency presidents, who had office affairs with female associates, got divorced, left small children at home and married their new loves. Those second relationships have lasted to the present day. As a first wife, Betty Draper should definitely be concerned!

How many women were in higher-up positions?

Men dominated the business at the time. I knew no women in any account service roles at O&M. All media, research and management staff were also male. Women were making inroads into creative -- writer, art director, production and mechanical art staff positions. But it still was truly a male-dominated business in the 1960s and well into the next decade.

What accounts did you work on?

I was fortunate to work on accounts with very big multi-million dollar ad budgets that were considered the cream of the crop in packaged goods marketing. I oversaw accounts for Metrecal Diet Foods, General Foods and Lever Brothers: Dove dishwashing liquid soap, Dove beauty bar, Imperial Margarine, Lucky Whip toppings, Start Instant Breakfast drink which was a big introductory campaign and more.

Your impressions of David Ogilvy? What did you learn from him?

He was a true gentleman, a good businessman and an avid student of the art of persuasion as expressed in advertising. He frequently came to our 6th floor cafeteria to purchase a sandwich and sit with the staff at tables where anyone, even the lowliest traffic mail delivery person, could join him. He was a very open and engaging individual. He loved what he did and inspired us to make our work more effective and more successful.

When did it all change?

I think the advertising world became too successful for its own britches. In 1965, the agency went public and David Ogilvy put a lot of money in his pocket as a result of the IPO. Many other agencies followed this path. My theory is that this brought a lot of attention to the financial side, as all earnings were now publicly disclosed. Clients suddenly began to focus on what ad agency profit margins were. Big client CEOs learned that agency presidents were making more than them. AND THEY COULD NOT STAND IT!

So the word went out: “Cut those agency revenues and bring them back to reality. Stop paying them 15% commissions. It is obviously too much for these fat cats. Let’s start paying them fixed fees that cap their profits.”

And the grinding began.

119 Reasons Why We Love Dallas -- No. 97

You Never Know When You Are Going to Meet the Person Who Will Change Your Life, ctd.

From May 2009 issue of D Magazine.

When the call for input hit the D Frontburner blog, I had to share this treasure of a story that combines serendipity…strategy…grace…and generosity. What a privilege and turn of fortune, thanks to Mr. Stanley Marcus, to whom I will always be grateful.

http://www.dmagazine.com/Home/2009/06/01/97_119_Reasons_Why_We_Love_Dallas.aspx